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Conference

Configurational modeling of causal ambiguities in complex enactments of marketing capabilities and performance outcomes.

Authors : Nagy, Gábor¹, ; Megehee, Carol M.², ; Woodside, Arch G.³,

Source: AMA Winter Academic Conference Proceedings; 2023, Vol. 34, p972-973, 2p

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Academic Journal

Studying positioning and repositioning of brands using multidimensional scaling.

Authors : Roy, Abhijit¹,

Source: Journal of Education for Business; Jan2020, Vol. 95 Issue 1, p53-58, 6p, 5 Charts, 2 Graphs

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Academic Journal

Transnational Tobacco Companies and New Nicotine Delivery Systems.

Authors : Mathers, Annalise, ; Hawkins, Ben; Lee, Kelley

Source: American Journal of Public Health; Feb2019, Vol. 109 Issue 2, p227-235, 9p

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Academic Journal

Using Business Plan Development as a Capstone Project for MPH Programs in Canada: Validation Through the Student Perspective.

Authors : Papadopoulos, Andrew¹, ; Britten, Nicole²; Hatcher, Meghan²

Source: Journal of Community Health; Oct2013, Vol. 38 Issue 5, p791-798, 8p, 1 Chart

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Periodical

Taking a Closer Look at the Hong Kong & China Printing Industry.

Authors : TAN, TERI

Source: Publishers Weekly; 8/26/2019, Vol. 266 Issue 34, p50-56, 6p, 8 Color Photographs

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Academic Journal

Youth Entrepreneur Summer (YES) Program: Introducing Entrepreneurship, Business and Technology to High School Students.

Authors : Waller, Lewis S.¹; Shofoluwe, Musibau²; Draper, Sonya R.¹

Source: National Teacher Education Journal; Fall2014, Vol. 7 Issue 4, p5-10, 6p

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Periodical

Zigging When They Zag: The Potential of Traditional Marketing Communication.

Authors : POPHAL, LINDA

Source: Information Today; Nov/Dec2022, Vol. 39 Issue 9, p38-39, 2p, 1 Color Photograph

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Academic Journal

Using a Small Business Development Project to Teach Core Business Courses: A Case Study of an Integrated Class.

Authors : Basile, Shauna M.¹; Knopik, Margareta Smith¹

Source: Journal of Higher Education Theory & Practice; Dec2011, Vol. 11 Issue 4, p11-22, 12p

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Academic Journal

PREKYBOS RINKODAROS YPATUMAI.

Authors : Svetikas, Antanas

Source: Bridges / Tiltai; 2009, Vol. 47 Issue 3, p131-137, 7p

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Academic Journal

A Framework for Ethical Conformity in Marketing.

Authors : Martin, Kelly D.; Johnson, Jean L.

Source: Journal of Business Ethics; Jun2008, Vol. 80 Issue 1, p103-109, 7p

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